JFOODO, has brought together the most sought-after Japanese Sake varieties with London’s top restaurants to create food pairings to enhance and delight your palate. The campaign is designed to introduce, educate, and make London fall in love with Sake. We will focus on Umami, which translates in Japanese as the “Essence of Deliciousness.”

For this campaign we will be focusing on the harmony of sake and seafood, one of the best pairing that enhances the umami.

This campaign will run from February 14th Valentine’s Day, and end on March the 18th giving you a 5-week window to explore the world of sake with some of the best restaurants in London.

This melting pot of British, Japanese, French and well any cuisine you can imagine helps us explore new ways of experiencing your food.

To help you along your Sake journey, please explore the restaurants page with splendid examples of food pairings with sake.