10 things
you need to know
about Sake.

Special rice dedicated to Sake

Sake is not made from the same kind of rice as used in Japan’s staple diet. Instead, special sakamai (brewer’s rice) is used, and this is what forms the basis of the umami (taste) of the Sake. With larger grains than those served at the dinner table, this rice is characterised by having low levels of protein and fats, which can ruin the flavour or aroma of Sake. There are over a hundred varieties of sakamai, a few notable ones of which are Yamada Nishiki and Gohyaku Mangoku.
10 things
you need to know
about Sake.

The secret to umami is fermentation

Umami is the most important element of Sake flavour. Amino acids are the basis of this umami, and Sake contains many times more amino acids than beer or wine. The sakamai does not originally contain these acids, but rather produces them in great quantities in the complex and unique fermentation process used to brew Sake. The volume of amino acids influences the strength of the Sake’s flavour. This in turn enhances the flavours of food with which it is shared, helping to make meals even more delicious.
10 things
you need to know
about Sake.

Polishing also adds to flavour

Often on Sake labels you will see numbers like 50% or 60%. This is not the alcohol content, but rather the ‘polishing ratio’, or the degree to which the rice is polished prior to brewing. For example, a ratio of 60% means that 40% of the rice has been polished away. Polishing involves removing the external husk, which would otherwise make the Sake more bitter - it’s all about enabling the bacteria to reach deep within the grain to release more umami and create a better koji (rice malt). Furthermore, just as Daiginjo uses a rice polishing ratio of under 50% and Ginjo under 60%, the same brand may have different names or flavours of Sake in accordance with the rice polishing ratio. A reduction of a mere 10% more than doubles the required polishing time, but more polishing means a lighter and cleaner favour.
10 things
you need to know
about Sake.

Exquisite Sake comes from exquisite water

Blessed with bountiful nature, Japan is a country full of fresh, bubbling springs of gentle, tasty water. This is another reason for its delicious Sake. In actual fact, Sake is 80% water, and much is used not only during fermentation and to adjust the alcohol content but also when washing and soaking the raw ingredients. As the saying goes, “A place with fine water produces fine Sake”, testament to the importance of tasty water is in Sake brewing.
10 things
you need to know
about Sake.

Sake is created through a unique form of fermentation

Sugar is needed to create alcohol. Grapes, for example, the raw ingredient of wine, contain natural sugars and so can be fermented into alcohol using a single fermentation process involving adding yeast. However, rice contains no sugar so cannot be fermented on its own. To make Sake, a process called ‘multiple parallel fermentation’ is used, which is unique to the world. At first, yeast is added to convert the starch in the rice into sugar in a ‘sugarizing’ process. This results in a koji (malt). In parallel to this, yeast is added to the sugar to turn it into alcohol by fermentation. This is what creates the rich umami.
10 things
you need to know
about Sake.

Sake is not as strong as you think!

When the Sake is complete it has an alcohol content of approximately 20%, and at this point water is added to adjust this figure. This is a vital step in ensuring the ultimate flavour, and the final percentage is decided by the brewer according to purpose. Generally, Sake has an alcohol content of around 15 to 16%, only a few percent higher than the 12 to 14% of wine, making it good for partnering up with a wide range of flavourful dishes, such as seafood, meats and cheeses.
10 things
you need to know
about Sake.

Part of Sake’s appeal is its flexible serving temperature

Is there any other alcoholic drink in the world that can be enjoyed under such wide-ranging temperatures as Sake? It’s just a great chilled ice-cold, at room temperature, warm, or even hot. In fact, the exact same Sake can take on a new flavour through a mere one-degree change in temperature. Which style will you try next?
10 things
you need to know
about Sake.

Elegant names for deliciously chilled Sake

There are many brands of Sake that are delicious when chilled. Cooling it brings out the umami, making it drier and even more refreshing. And in Japan, they even have special names according to exactly how chilled it is. The temperature of a refrigerator, 5°C, is called yuki-hie (literally, ‘snow-chilled’). At 10°C, it becomes hana-hie (‘cherry-blossom chilled’), and at 15°C, like a fresh spring morning, it is called suzu-hie (‘pleasantly chilled’).
10 things
you need to know
about Sake.

Enjoy freshly brewed Sake

Brewing of Sake starts around October, and by late November shipping of Shinshu (literally, ‘new Sake’) begins. As it is still young it has an incredibly fresh feel. Sake therefore tastes the best just as the real winter starts to kick-in. What better way to banish the outside chill!
10 things
you need to know
about Sake.

The complex flavours of Sake can be classified into four basic types, +1

Sake basically comes in four types - one a deeply fragrant and slightly citrus-tasting ‘aromatic’, another being ‘smooth and refreshing’ with a clean aroma, then there’s a ‘rich’ type with a strong, full umami, and lastly an ‘aged’ type characterised by its dry, grassy, nutty fragrance and lingering umami. But the ‘sparkling’, a dazzlingly refreshing carbonated addition to the above types shouldn’t be overlooked either. In more recent years a naturally sparkling type has also been developed and which is growing in popularity. Utilising secondary fermentation that takes place within the bottle itself, the Sake’s umami can be more directly savoured. Selecting the Sake that best suits your meal will further heighten the delicious synergy between food and drink.
The fresh harmony of
Seafood & Sake
l’accord parfait
The Japan Food Product Overseas Promotion Center (JFOODO), established by the Japanese government. The Japan Food Product Overseas Promotion Center (JFOODO), établi par le gouvernement japnonais


Privacy Policy of JFOODO Website Politique de confidentialité du site internet de JFOODO

The Japan Food Product Overseas Promotion Center, or JFOODO, is committed to respecting personal information and protecting the privacy of all individuals who use the official website of JFOODO (“JFOODO Website”).

The section below outlines how JFOODO collects and handles personal information you provide via the JFOODO Website. Please note that by accessing and using the JFOODO Website, it shall be construed that you have agreed to the terms of this Privacy Policy.

  1. In general, JFOODO will not collect personal information, by which a customer is identifiable, such as names or addresses, when you visit the JFOODO Website. Some services offered through the JFOODO Website, however, require you to register personal information to receive or use such services. In such cases, prior to asking you to submit your personal information, JFOODO will clearly specify the purposes of use of such information and will use the collected data only within the scope of such purposes. JFOODO will not use your personal information without your consent for other purposes.
    • Our services collecting your personal information
      • “Contact Us” and “Inquiry Form”
      • “E-Mail Newsletter”
      • Application for seminars and exhibitions
      • Application for JFOODO’s various services
      • Online book sales
    • Examples of personal information JFOODO will collect
      • Name
      • Your company name, your job title
      • Zip code, address, phone number, fax number
      • E-mail address
      • Other personal information as needed according to specific services
  2. If you would like to discontinue using any or all of JFOODO’s services you registered, or make changes to your registered information, you can do so at any time by following the applicable procedures.
  3. JFOODO will not disclose personal information you provide JFOODO via the JFOODO Website to any third party, except under the following circumstances:
    • JFOODO has your consent.
    • JFOODO is required by law to disclose such information.
    • JFOODO shares your personal information with an agent which will work on our behalf and disclose such information to the agent to the extent necessary to have the agent complete such work. In such cases, it is JFOODO’s policy to protect your personal information by concluding an agreement that obliges such agent to implement appropriate confidentiality and security measures.
    • personal data is processed and reduced to individually unidentifiable statistical data, such as the number of customers by region, industry, or age group.
  4. With the aim of authenticating the validity of user accounts, checking on the login status of users and improving usability, some of JFOODO’s services available via the JFOODO Website collect information about your computer, by using “cookies”. Although JFOODO may identify your computer through “cookies”, JFOODO cannot identify you individually unless you provide JFOODO with your personal information via the JFOODO Website. Also, no personal information stored in cookies during your visit to the JFOODO Website will be sent to other websites. You can configure your browser to remove or reject cookies; however, depending on the particular cookie you reject, you may not be able to fully utilize JFOODO’s services.
  5. JFOODO has appropriate measures in place against unauthorized accesses, leakage or alteration of personal information.
    • Regarding access to the server from outside, JFOODO allows only the minimum protocols necessary for providing our services to pass through the firewall.
    • JFOODO seeks to protect your personal information against unauthorized accesses using firewalls and virus detection systems.
    • JFOODO uses the SSL protocol to encrypt and secure transmitted data.
    Under the Internet environment, however, no data protection method or combination of methods can be guaranteed to be fail-safe. Please note that it is your sole responsibility and decision to provide us with your personal information, as JFOODO does not guarantee that JFOODO measures and processes taken to protect such information while you communicate with JFOODO via the JFOODO Website are invulnerable.
  6. JFOODO records information from users’ access logs including IP addresses, access times and dates, referrers, accessed files and browser type. JFOODO will also use “Web Beacon” technology in storing the data of access logs, while they are automatically stored in the servers. JFOODO utilize the data of access logs only for purpose of improving JFOODO website, not for identifying individual users.
  7. JFOODO is not responsible for any unauthorized use of your ID and password. Management of your ID and password is your sole responsibility. Please note that, if you have registered false information or information belonging to a person other than yourself, or you misused the JFOODO Website, JFOODO may suspend the use of your ID and password.
  8. JFOODO cannot control your personal information located in an outside website created by private companies, public/private organizations and individuals, which is not under the control of JFOODO and to which JFOODO Website links. When you link to an outside website, you are leaving the JFOODO Website and are subject to the privacy and security policies of the owners of the outside website, which may collect your personal information. JFOODO recommends that you take care of handling your personal information and review the privacy and security policy of such websites.
  9. Some pages in the JFOODO Website may have another privacy policy prepared particularly for such pages and ask you to agree with the terms and conditions of such separate privacy policy prepared particularly for the pages. In the event of a conflict between the terms and conditions of this Privacy Policy and those for such pages, the terms and conditions particularly prepared for such pages supersedes this Privacy Policy.
  10. When Privacy Policy is revised or updated, JFOODO will post such revised or updated Privacy Policy, including the effective date of the revision or update, on the JFOODO website. It shall be construed that you accept and agree with the revised or updated Privacy Policy when you access and use the JFOODO Website for the first time after the publication of such changes.

Le Japan Food Product Overseas Promotion Center, ou JFOODO, s'engage à respecter les données personnelles et à protéger la vie privée des utilisateurs du site internet officiel de JFOODO (le « site internet de JFOODO »). La section ci-dessous explique comment JFOODO collecte et traite les données personnelles que vous communiquez via le site internet de JFOODO. Veuillez noter qu'en accédant et en utilisant le site internet de JFOODO, vous acceptez les conditions de la présente Politique de confidentialité.

  1. En règle générale, JFOODO ne collecte pas de données personnelles permettant d'identifier un client, telles que des noms ou des adresses, lorsque ce dernier accède au site internet de JFOODO. Certains services proposés sur le site internet de JFOODO nécessitent toutefois un enregistrement des données personnelles pour recevoir ou utiliser ces services. Dans ce cas, avant de vous demander de saisir vos données personnelles, JFOODO précisera clairement les raisons de l'utilisation de ces informations et utilisera les données collectées uniquement dans ce cadre. JFOODO n'utilisera pas vos données personnelles sans votre consentement à d'autres fins.
    • Nos services collectant vos données personnelles
      • « Contactez-nous » et « Formulaire de demande »
      • « Newsletter par e-mail »
      • Formulaire de candidature pour séminaires et expositions
      • Formulaire de candidature pour divers services JFOODO
      • Vente de livres en ligne
    • Exemples de données personnelles que JFOODO collectera
      • Nom
      • Nom de votre entreprise, intitulé de votre poste
      • Code postal, adresse, numéro de téléphone, numéro de fax
      • Adresse e-mail
      • Autres données personnelles requises en fonction de services spécifiques
  2. Si vous souhaitez ne plus utiliser tout ou partie des services de JFOODO sur lesquels vous vous êtes inscrit ou modifier vos données enregistrées, vous pouvez le faire à tout moment en suivant les procédures prévues à cet effet.
  3. JFOODO ne divulguera pas les données personnelles que vous aurez communiquées à JFOODO via le site internet de JFOODO à des tiers, sauf dans les cas suivants :
    1. Si JFOODO a votre consentement
    2. Si JFOODO est légalement tenu de divulguer ces informations
    3. Si JFOODO partage vos données personnelles avec un agent qui travaillera pour notre compte. Dans ce cas, JFOODO les révélera au dit agent si cela s’avère nécessaire. Dans de tels cas, JFOODO a pour politique de protéger vos données personnelles en concluant un accord, selon lequel cet agent devra mettre en place les mesures de confidentialité et de sécurité qui s’imposent
    4. Si les données personnelles sont traitées et réduites à des données statistiques individuellement non identifiables, telles que le nombre de clients par région, secteur ou groupe d'âge
  4. Pour une authentification de la validité des comptes d'utilisateurs, une vérification du statut de connexion des utilisateurs et une amélioration de leur fonctionnement, certains des services de JFOODO disponibles via le site internet de JFOODO collectent des informations sur votre ordinateur grâce à des « cookies ». JFOODO peut identifier votre ordinateur au moyen de « cookies », mais aucune identification individuelle n’est possible, à moins que vous n’ayez communiqué à JFOODO vos données personnelles par le biais du site internet de JFOODO. En outre, aucune donnée personnelle stockée dans les cookies lors de votre visite sur le site internet de JFOODO ne sera transmise à des sites internet tiers. Vous pouvez configurer votre navigateur et supprimer ou refuser les cookies. Toutefois, en fonction du cookie que vous refusez, vous ne pourrez peut-être pas utiliser pleinement les services de JFOODO.
  5. JFOODO a mis en place des mesures appropriées contre les accès non autorisés, les fuites de données ou la modification des données personnelles.
    • Dans le cas d’un accès externe au serveur, JFOODO n'autorise que les protocoles minimaux nécessaires pour fournir nos services et leur permettre de passer à travers un pare-feu.
    • JFOODO cherche à protéger vos données personnelles contre les accès non autorisés à l'aide de pare-feu et de systèmes de détection de virus.
    • JFOODO utilise le protocole SSL pour encrypter et sécuriser les données transmises. Sur internet, cependant, aucune méthode de protection des données ou combinaison de méthodes ne peut être garantie comme étant infaillible. Veuillez noter que la communication de vos données personnelles se fait selon votre libre arbitre et sous votre responsabilité, JFOODO ne garantissant pas l’infaillibilité des mesures prises par JFOODO et des processus mis en place pour la protection desdites données lors de vos communications avec JFOODO via le site internet de JFOODO.
  6. JFOODO enregistre les données contenues dans les journaux d'accès des utilisateurs, telles que les adresses IP, les dates et heures d'accès, les référents, les fichiers auxquels les utilisateurs ont accédé et le type de navigateur. JFOODO utilisera également la technologie « Pixel espion » pour stocker les données des journaux d'accès, s'ils sont automatiquement stockés sur les serveurs. JFOODO utilise les données des journaux d'accès uniquement dans le but d'améliorer le site internet de JFOODO, et non pour identifier des utilisateurs individuels.
  7. JFOODO n'est pas responsable en cas d’utilisation non autorisée de votre identifiant et de votre mot de passe. La gestion de votre identifiant et de votre mot de passe relève de votre entière responsabilité. Veuillez noter que, si vous avez enregistré des données erronées ou des données appartenant à une personne tierce ou si vous avez utilisé le site internet de JFOODO de manière abusive, JFOODO se réserve la possibilité de suspendre l'utilisation de votre identifiant et de votre mot de passe.
  8. JFOODO ne peut pas contrôler vos données personnelles situées sur un site internet externe créé par des sociétés privées, des organisations publiques / privées ou des individus, qui ne sont pas sous le contrôle de JFOODO et auxquels est relié le site internet de JFOODO. Lorsque vous créez un lien vers un site internet externe, vous quittez le site internet de JFOODO. Vous êtes alors soumis aux politiques de confidentialité et de sécurité des propriétaires du site internet externe, qui peuvent collecter vos données personnelles. JFOODO vous recommande d’être prudent s’agissant de vos données personnelles et de consulter la politique de confidentialité et de sécurité de ces sites internet.
  9. Certaines pages du site internet de JFOODO peuvent avoir une autre politique de confidentialité élaborée spécialement pour ces pages et nécessiter que vous acceptiez les termes et conditions de cette politique de confidentialité spécialement élaborée pour ces pages. En cas de conflit entre les termes et conditions de la présente politique de confidentialité et ceux de ces pages, les termes et conditions spécialement préparés pour ces pages se substituent à la présente politique de confidentialité.
  10. En cas de révision ou de mise à jour de la politique de confidentialité, JFOODO publiera cette politique de confidentialité révisée ou mise à jour, y compris la date d'entrée en vigueur de la révision ou de la mise à jour, sur le site internet de JFOODO. Il est entendu que vous acceptez la politique de confidentialité révisée ou mise à jour lorsque vous accédez pour la première fois au site internet de JFOODO après la publication de ces modifications.
Updated: May 25, 2018
First published: March 12, 2018
Mise à jour : le 25 mai 2018
Première publication : le 12 mars 2018